As the developer’s exclusive partner, we assumed full responsibility for the commercial success of the Wiedeńska Residence development. We created a cohesive ecosystem that supports the project from the planning stage through to the finalization of transactions.
Results
The success of Wiedeńska Residence is a result of excellent cooperation with Ciril. The developer trusted us and entrusted us with full responsibility for marketing and sales.
Challenge
The developer sought a partner to assume full responsibility for the marketing and sales of the development. The key was to devise a strategy that would allow us to:
- Build a recognizable premium brand during the pre-sales stage. The goal was to establish credible communication and spark interest while the development did not yet have a physical form.
- Generate a high volume of valuable leads in a short time. The developer expected a dynamic sales launch.
- Build an effective sales process from scratch.
Solution
To address this complex challenge, we assumed full responsibility for the commercialization of Wiedeńska Residence. We created a cohesive, integrated marketing and sales system. The foundation of our strategy was building a premium brand identity and implementing a modern website integrated with an interactive 3D model of the development. This was a crucial tool for establishing credibility and visualizing the offer during the challenging pre-sales stage.
Our approach was defined by high flexibility and a data-driven focus. When new price transparency regulations came into effect, we instantly adapted our analytics by implementing micro-conversion tracking. This allowed for a precise evaluation of performance and continuous, real-time optimization of Google Ads and Meta Ads budgets.
We executed a multi-channel strategy to reach high-value clients, which included:
- Google Ads and Meta Ads campaigns
- Public Relations activities to build the development's image
- Outdoor advertising
- Effective email marketing
- Social media management, fueled by high-quality drone photography and video production
To complement our marketing efforts, we built the sales process from scratch. A dedicated Senior Real Estate Agent was assigned to manage clients and finalize transactions. This comprehensive blend of technology, data-driven strategy, and expert sales knowledge was the driving force behind the project's ultimate success.
