Hamilton May has successfully completed the commercialisation of the Sagi Home development at 14 Strzelecka Street in Warsaw. All 46 apartments were leased within a highly satisfactory timeframe, despite the marketing campaign launching during the rental market’s low season and while construction works were still ongoing.
Our collaboration on the project began in 2025, when we were appointed to oversee the comprehensive preparation of the development for the rental market. Our scope of work included coordinating the finishing works, preparing the project budget, developing the marketing and leasing strategy, creating the pricing structure, organising a professional photo shoot with home staging, and ensuring the development was fully ready to welcome its first residents.
Sagi Home is a boutique residential development located at 14 Strzelecka Street in Warsaw’s Praga district. The project comprises two residential buildings: a carefully restored historic tenement house and a newly constructed building designed to complement its architectural character. Together, they offer 46 apartments ranging from 23 to 44 sq m. One of the development’s key advantages is its excellent location, just a two-minute walk from the nearest metro station.
The carefully designed commercialisation strategy enabled the project to achieve full occupancy in a remarkably short period. Thorough product preparation, precise market positioning, and consistently executed marketing activities ensured the offer reached the right audience, resulting in an efficient and successful leasing process.
"This is another project that demonstrates how crucial it is to prepare a development comprehensively before it enters the market. A well-defined strategy, accurate market positioning, and extensive experience in managing the commercialisation process translate directly into tangible business results for investors," says Robert Watkins, CEO & Founder of Hamilton Asset Management.
The successful delivery of Sagi Home is another example of Hamilton Asset Management’s expertise in the end-to-end preparation and commercialisation of residential developments and PRS projects. From strategic planning and market positioning through marketing and leasing to achieving full occupancy, we provide investors with comprehensive support at every stage of the process.
